Who: There were two individuals who, while they do share the same need and have a dog, do not actually have the ability to bring their dogs to a cafe like this, because they are large, aggressive, and do not get along with other dogs. They may fall out the boundary because of their dog's behavior.
What: Three of the people I interviewed do not have dogs, so they fall out of the boundary for the dog side of the cafe (even though they could still be potential customers for the cafe/beverage revenue). The other two people I interviewed would not apply because aggressive dogs are not welcome, as they disrupt other customers and create a tense air in the dog friendly space.
Why: All of the people I interviewed fall outside of the boundary for personal reasons. Those who do not own dogs have a fear of dogs, then those with aggressive dogs would be offended that other people would not welcome their dogs into the space.
Hello again Melissa, the fact that there are several dogs that do not get along with other dogs is something I haven't though about yet. It is really good to think about every problem your idea could have to avoid having setbacks in the future. In addition, the other possible issues that these interviews brought up need to be analyzed in order to go further with this business opportunity. Great job on finding information Melissa!
ReplyDeleteMelissa, you did an awesome job identifying who are the potential customers for your idea and who are not. There are plenty of dog owners that could use your idea, but their dogs' behavior restrict them from coming to your coffee shop. I believe most people who spend a lot of time with their dogs have trained them so they can go anywhere with them.
ReplyDeleteI think that there might be a possible way for dogs that don't get along to be a part of the business. Maybe separate the dogs by size or other features. I think your consideration for this problem is well placed and it will not be an oversight. Your market might simply be people who have friendly dogs and are not afraid of others. Good work!
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