Need Awareness and Information Search Interviews
Interview One: I began my interview process by speaking to a fellow family member, who has a dog. My sister loves her dog very much, and rescued her about a year ago. She always wants to bring her dog everywhere, but struggles with finding a place in Gainesville that will let her bring her pet inside. She is currently applying for medical school, and needs a quiet place to study. However, she does not want to leave her dog alone for long periods of time. My sister would definitely benefit from this business because she definitely fits the profile of someone that would be a frequent customer of the dog cafe, and who would probably bring others with her to spread awareness. This is an example of someone who would need a dog cafe to solve their mix of daily inconveniences.
Interview Two: I interviewed a friend of my sister, who is interested in purchasing a dog. She has lived with a roommate with a dog, and now that she is moving away for full time, she wants a companion to live with her in her one bedroom apartment in Boca. She believes that now would be the perfect time to get a dog, so she can train her while she is a puppy. However, she has never owned a dog and does not know how to take care of them. When discussion what she would do with the dog, she mentioned that she would want to spend all day with her/him. The business idea would help her truly decide if she wants a dog or not, as this environment provides exposure to those with or without dogs. This is an example of another need for this business.
Interview Three: I interviewed a friend that also has a dog, fitting the profile of a typical customer. She was discussing, like my sister, the inconvenience of not being able to bring her dog anywhere indoors to study. Another issue that she mentioned is that her dog never gets exposure to other dogs, because there are not any dog parks. This cafe would fix that problem, as dogs would be allowed to be off leash and be able to interact with one another. The indoor environment also assures that they would not be able to get away, which is also likely when in an outdoor dog park.
For this group of people, it is obvious that people need a place to bring their dogs so they can blow off some steam, or to just embrace their love for dogs in general.
Melissa, I believe that you found some really good information from the people you interviewed. I don't currently have a dog but if I did, I am sure I will use your service/product. In addition, I think your business idea will last for plenty of years since people will always love dogs and coffee. As you mentioned in the previous post, your business idea provides convenience which is what people seek.
ReplyDeleteNice work! Your interviews give a good insight on your market. I particularly like your second interview discussing someone without a dog. They indicated that your business would help them spend time with their new dog. I personally think this is important for a new dog owner because adjusting your dog to other dogs helps them become more friendly. Your business idea could help people in multiple ways at once!
ReplyDelete